Zongshen changes to Zonsen. Global manufacturer focuses on international brand development

The Zongshen group officially changes its brand name to Zonsen. The rebranding is part of the company's global growth strategy and building a stronger, more recognisable brand in foreign markets, particularly in Europe.

The change primarily encompasses the visual identity and brand communication. The company emphasises that the new name 'Zonsen' is easier to pronounce, more modern and better suited to international audiences. At the same time, the manufacturer retains its existing values, technological experience and manufacturing infrastructure built over more than 30 years.

– Rebranding to the Zonsen name is a natural step in the brand's further internationalisation. We aim to build an even stronger presence in European and global markets, while maintaining the quality and technology for which the brand was previously known as Zongshen – states a company representative.

The new visual identity was introduced as part of a comprehensive modernisation of the brand's image. The change is intended to emphasise innovation, modernity and the global character of the company.